PROJECT OVERVIEW
Urban Outfitters was a brand I grew up recognizing, and my journey from a local Sales Associate to collaborating with corporate as a Social Media Contributor turned Photographer felt like a full-circle moment.
Bringing creative direction and meticulous execution to the table, I collaborated with the Urban Outfitters content team, creating impactful content that not only served as e-commerce leads but also amassed hundreds of thousands of likes on social channels, contributing significantly to the store's sales.
ROLE
Production
Content Creation (Photo)
CONTENT CREATION
Living in Honolulu, HI, store employee and photographer Maurice Berbano captures some of the most tropical and awe-inspiring shots we've ever seen.
— US @ UO ARTICLE
AS FEATURED ON THE URBAN OUTFITTERS BLOG
US@UO:
UO Souvenir Honolulu
US@UO:
Maurice Berbano
US@UO:
Hawaiian Swim with UO Employee + Photographer Maurice Berbano
For the Record:
Sound Shops
