#REVOLVEaroundtheworld

Tokyo

For REVOLVE’s Around the World: Tokyo campaign, I collaborated with our team in illustrating an unforgettable, one-week adventure that spotlighted the authentic experiences of our talent, letting their voices guide the narrative. The campaign masterfully blended fashion, culture, and food, capturing the essence of a Gen Z girl’s first-time to Tokyo.

With a focus on authenticity, the content struck a fine balance between appreciating local culture and avoiding mimicry. From Cultural Deep Dives where we explored the culture of gado-shitas, konbinis, and even fun, hard-to-find cake vending machines to capitalizing on the growing demand for CGI videos, we created engaging, saveable assets that resonated with our audience—ones that were grounded, relatable, and aspirational.

The visual identity leaned into a futuristic yet nostalgic fashion-forward aesthetic, delivering a fresh take on travel and style through the lens of a new generation.

  • Production

  • Content Creation (Video, Photo)

  • Post-Production Lead

2023

REVOLVE Around the World truly lived up to its name during this campaign, with activations across Tokyo, Singapore, and Amsterdam—all in the same month.

I worked closely with the Art Director to explore current CGI trends and identify unique cultural touchpoints in each city to tease REVOLVE’s presence. In Japan, where gaming culture is deeply embedded, we tapped into Gen Z’s love for 90s-inspired plush toys and trinkets as fashion accessories. This led us to merge the mechanics of a Japanese crane game with iconic arcades, creating a playful, culturally relevant experience that seamlessly blended fashion with nostalgia.

The CGI teaser set the stage for our follow-up, where we used the same crane game concept to invite the audience into REVOLVE’s Tokyo universe. By showcasing the fusion of nature and urban life, the interactive experience not only engaged participants but also highlighted how clothing and culture intersect within Tokyo’s dynamic cityscape. It was a unique way for our audience to explore the city through REVOLVE’s lens.

@lrcreativecamp

Taking on Tokyo

Throughout the activation, we focused on creating highly engaging, savable content that resonated with both loyal customers and those new to the REVOLVE brand.

As part of our REVOLVE Around The World cultural series, we immersed ourselves in Tokyo's dynamic energy, capturing its distinct experiences. From the bustling gado-shitas to the hidden gem vending machines scattered throughout the city, we seamlessly blended fashion with the vibrant culture of Tokyo’s streets, crafting a narrative that highlighted the city’s unique pulse and style.

@emmabrooks

@rileyhubatka

@amandadiaz