#REVOLVEaroundtheworld
Miami
I’ve always had a thing for cars—even as a kid, rigging a playing card to my bike tire just to recreate the sound of a muffler. That early obsession with detail and energy came full circle as Creative Lead for REVOLVE Around the World: Miami, our activation during the big race weekend.
Tapping into that same excitement, I collaborated across teams to cast the right talent, shape the creative direction, and develop a campaign that felt true to both Miami’s pulse and REVOLVE’s aesthetic. The result: a high-energy, visually-driven story that captured the thrill of the race through a fashion-forward lens.
p.s. Scuderia Ferrari all the way.
Production
Content Creation (Video, Photo)
Post-Production Lead
2024
To set the tone, we introduced our Miami girl—bold, chic, and effortless. She cruises in sleek cars down Ocean Drive, indulges in delectable drinks across the Design District and Downtown, strolls along the charming Espanola Way, and soaks up the golden sun on South Beach.
Throughout our campaign, we captured Miami’s spirit and the race weekend adrenaline by highlighting the hottest looks from REVOLVE’s F1 curated edit, from a show-stopping two-piece CCC set to a timeless L’Academie top.
@lauravanessa.w
@luanabarron
@kelseymeritt
@racquelnatasha @robbijan