MAURICE BERBANO

McDonald’s of Hawaii

2019 - 2020

PROJECT OVERVIEW

Convenience. Consistency. Reliability. McDonald’s stands as an iconic name with universal recognition. Despite its global presence, in Hawaii, we ensure that being on the go doesn't mean sacrificing local flavor.

I spearheaded various campaigns, including Holiday and D50, creating unique, elevated content for McDonald’s of Hawaii social accounts. I transformed typical fast-food content into dynamic, animated experiences, and even took the lead in Art Directing a spot advertising the $1 Any Sized Drink.

ROLE

Production

Content Creation (Photo, Video)

Social Strategy

Art Direction

CONTENT CREATION

BOLD.
IRRESISTIBLE.
$1.

HELE MELE BOTANICALS

SHORTSTACK HAWAII

CONTENT CREATION — CREATIVE PRODUCTION — SOCIAL STRATEGY —CONTENT CREATION — CREATIVE PRODUCTION — SOCIAL STRATEGY — CONTENT CREATION — CREATIVE PRODUCTION — SOCIAL STRATEGY — CONTENT CREATION — CREATIVE PRODUCTION — SOCIAL STRATEGY — CONTENT CREATION — CREATIVE PRODUCTION — SOCIAL STRATEGY — CONTENT CREATION — CREATIVE PRODUCTION — SOCIAL STRATEGY — CONTENT CREATION — CREATIVE PRODUCTION — SOCIAL STRATEGY — CONTENT CREATION — CREATIVE PRODUCTION — SOCIAL STRATEGY —