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University of Hawaii at Manoa Bookstore

University of Hawaii at Manoa Bookstore

 

Aug 2016 - Sept 2017

Marketing Assistant

Honolulu, Hawaii

 
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THE CHALLENGE

As a Marketing Assistant for the Manoa Bookstore, I strived to innovate relatable yet unique content to showcase that a university bookstore goes beyond selling just textbooks.

I achieved this through producing cross-platform social media calendars, creating content to supplement the online accounts, and spearheading initiatives such as monthly giveaways and quarterly focus groups to gain further insight on student interests and purchasing behaviors.