PROJECT OVERVIEW
Transforming a once-cool hotel into an enduring icon, The Laylow is a secluded Waikiki oasis where mid-century modern style seamlessly intertwines with Hawaii's charm. Our mission: revive its cool factor.
By rediscovering its roots and understanding its allure, we harnessed the energy that makes The Laylow unique – a hidden gem exuding midcentury modern elegance blended with Hawaii's allure. From the lush lobby to Hideout Waikiki's iconic Mai Tai, every aspect epitomizes The Laylow experience.
I curated a sophisticated yet playful social media strategy, crafting distinct visuals, and actively engaging audiences on @laylowwaikiki and @hideoutwaikiki. The Laylow transformed from a place you once knew into a timeless destination that beckons.
ROLE
Production
Social Strategy
Content Creation (Photo, Video, Design)
Community Management
Influencer Relations
2021 AAF PELE SILVER AWARD
Elements of Advertising, Photography Campaign
CONTENT CREATION
INSTAGRAM STORIES
Instagram Stories offer a fun, simple, and effective way for users to engage with a brand. Leveraging its 24-hour lifespan, we activated promotions, generated website traffic, and fostered community connections. Utilizing native analytics, we identified engaged audience segments, informing and enhancing our content strategies.
INSTAGRAM REELS
Celebrating The Laylow and Hideout, we expanded our content strategy with Instagram Reels, showcasing new menu launches and good vibes. These Reels bring the Laylow experience a simple tap away, no matter the distance.
INSTAGRAM STICKERS
Laylow's magic couldn't be denied. Through the integration of Instagram Stickers, we elevated visitor content. Recognizing the power of stickers beyond fun, we understood their impact on engagement, reach, brand awareness, and website traffic. In the first six months post-launch, we achieved 1.4 million impressions, averaging 7,000 views per day.
INFLUENCER RELATIONS
Maintaining dynamic conversations was a priority. To achieve this, I collaborated with our PR team to regularly invite 3-4 influencers monthly. We focused not just on having anyone stay with us, but specifically those who could foster a stronger sense of community across miles and oceans. Through meticulous vetting and collaborative content strategies, we successfully raised awareness, grew our following, and forged meaningful connections.
