PROJECT OVERVIEW
Recognized as Architectural Digest's "Best-Planned Community in the United States," Ward Village stands as the pulsating heart of Honolulu. Elevating the concept of urban living, Ward Village offers a 5-star live-work-play experience on the picturesque south shore of Oahu. Our initiative goes beyond mere residency; it's a transformation into a more vibrant and connected community.
Executing a comprehensive social strategy, we immersed ourselves in the essence of Ward Village – its rich community, heritage, diverse tastes, unique style, and dynamic people. Our approach is not just about building structures; it's about fostering a social tapestry that weaves together the fabric of Ward Village, creating a truly exceptional living experience.
ROLE
Social Strategy
Content Creation (Photo, Video, Design)
Community Management)
Influencer Relations
CONTENT CREATION
INSTAGRAM STORIES
Stories have proven essential to an immersive content strategy. As Instagram’s UI puts Stories and the forefront of the platform’s experience, we integrated regular story content to humanize the brand, drive engagement for our platform, and remain at the top of our community’s minds. These included neighborhood walkthroughs of the globally recognized Pow! Wow! art festival, neighborhood promotions for Small Business Saturday, and every foodie’s favorite week--Restaurant Week.
LIVE COVERAGE
As a place where people thrive and discover meaningful connections with neighbors and nature, Ward Village thrives on the community—from retail to residents—it serves. To generate interest, appeal to a larger, more global audience, and speak to the neighborhood’s vision of focusing on wellness, connectivity, and vibrant place-making, we regularly activated our Instagram stories by taking advantage of Instagram Stories’ immediacy and providing live coverage during community events. All examples as shown here have been shot, edited, and published in real-time during their respective events.
