Homecoming Honolulu

Homecoming Honolulu


July 2017 - Present

Digital Content Manager

April 2017 - July 2017

Social Media Intern

Honolulu, Hawaii


Homecoming Honolulu embodies the risk-taking and free-spirited individual who not only remains true to her born identity, but also knows what it means to defy the odds and stay unique in this ever-changing society while revolving around the innovation of one’s personal style through flirty slits, distressed denim, and classic silhouettes.



As the Digital Content Manager, I ensure Homecoming Honolulu’s success through curating innovative strategies, providing strategic direction, and analyzing digital trends to maintain, grow, and distinguish Homecoming Honolulu’s presence within the Hawaii womenswear market.


Building brand awareness through organic growth.

By proactively measuring impressions and analyzing trends seen within both the local and national markets, Homecoming Honolulu has achieved a



increase in organic followers, an average of 4,400 impressions per post on Instagram.


monthly website visits


clickthrough rate (compared to the industry average of 2%) on e-mail campaigns executed through MailChimp.

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