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Homecoming Honolulu

Homecoming Honolulu

 
 

July 2017 - Present

Digital Content Manager

April 2017 - July 2017

Social Media Intern

Honolulu, Hawaii

 

Homecoming Honolulu embodies the risk-taking and free-spirited individual who not only remains true to her born identity, but also knows what it means to defy the odds and stay unique in this ever-changing society while revolving around the innovation of one’s personal style through flirty slits, distressed denim, and classic silhouettes.

 
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THE CHALLENGE

As the Digital Content Manager, I ensure Homecoming Honolulu’s success through curating innovative strategies, providing strategic direction, and analyzing digital trends to maintain, grow, and distinguish Homecoming Honolulu’s presence within the Hawaii womenswear market.

 
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Building brand awareness through organic growth.

By proactively measuring impressions and analyzing trends seen within both the local and national markets, Homecoming Honolulu has achieved a

 

7.8%

increase in organic followers, an average of 4,400 impressions per post on Instagram.

3900

monthly website visits

9%

clickthrough rate (compared to the industry average of 2%) on e-mail campaigns executed through MailChimp.

 
 
 
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