Cavallo Ranch

REVOLVE Festival 2025

REVOLVE Festival 2025 transformed the desert into a sleek mirage where sunset chrome meets organic flow. The color palette blended sun-soaked warmth, sandy beiges, rich greens, and endless sky blues, punctuated by vivid reds and oranges that brought the landscape to life. Our mission was clear: deliver a seamless 360-degree social campaign that was polished, immersive, and perfectly in tune with the festival’s bold identity.

From launch and lead-up content to day-of deliverables, I led both production and creative development across internal teams and external vendors, driving high-impact visuals with top-tier talent and managing all on-site coordination. Weeks of meticulous prep paved the way for lightning-fast 12–36 hour turnarounds during the festival weekend, delivering each asset on time and in line with the striking visual language we established.

This project proved that when creativity, precision, and collaboration align, you don’t just capture moments; you forge unforgettable experiences that echo long after the final frame.

  • Production

  • Content Creation (Video, Photo)

  • Post-Production Lead

2025

From BLACKPINK’s Lisa to Microsoft Copilot, every moment bridged culture, fashion, and innovation—setting the tone for the most-watched weekend in festival style.

More than just capturing a moment, each frame was a deliberate invitation — igniting intrigue and building momentum for what lay ahead.

Every visual was crafted to feel intentional and immersive, designed to pull viewers in and keep them wondering what’s next. It wasn’t just about showing up. It was about setting the tone and driving the story forward.

Additionally, we introduced Bellemint, a mobile fashion game that brings REVOLVE’s style into the world of interactive play with real-world looks and designer brands.

I led the creative execution and worked closely with our teams to craft visuals that felt fresh but still native to our social world. We rolled out two key assets: an influencer try-on featuring festival edits styled in-game, and a giveaway teasing a chance to win the full REVOLVE Festival experience. Each piece blended gameplay, fashion, and event energy to build excitement and set the tone for what’s to come.